ART 212
Digital Print Design Fundamentals

Description
This course is designed to familiarize the student with the necessary tools for producing well designed print materials. The student should come out of the class with a thorough understanding of the tools available to the contemporary print designer. They will also have a portfolio of materials to present to prospective employers showcasing their talents. The course is about both software and design. We will use Illustrator, Photoshop and Quark XPress to learn the concepts of desktop publishing and design. We will have regualr critiques of the students projects in class and I expect class participation.

Evaluation criteria.
You are responsible for all material presented in class, including announcements about course procedures ie; attendance is required.
-- 50% of your grade will be based on the final portfolio produced. Start early! The final portfolio will be graded on both creativity and craftsmanship. Presentation is important. Your final portfolio must include all exercises listed on the syllabus.
-- 25% will be based on the portfolio produced for the midterm including all homework assignments.
-- 25% is class participation and attendance. This class will rely heavily on critique sessions, it is imperative that you participate.

What you need to buy
1 Zip Disk (maybe more)
Cash for Color output
1 ream of laser printer paper

Textbook:
The Photoshop Bible By Deke McClelland
Paperback - 913 pages Bk&Cd Rom edition (July 1998) IDG Books Worldwide; ISBN: 0764532316 ; Dimensions (in inches): 1.95 x 9.23 x 7.44

Recommended reading
Stop Stealing Sheep & Find Out How Type Works US$20 ISBN: 0-672-48543-5
id magazine
How computer graphics magazine
Step by Step Graphics magazine
Print Magazine
Production, Design and imaging essentials

Calendar


Session 1 Introduction to course.When to use what. Raster vs Vector files. Introduction to the macintosh and Adobe Photoshop.
-- Homework: Bring in examples of interesting design. 2d 3d or product.
Homework: Listen to the VTC online training section on Desktop design and on introduction to Photoshop 5

Session 2 .The Photoshop tools
-- Homework: Bring in examples of Bad Design be able to discuss why

Session 3 The Photoshop Imaging chain.Slide lecture
-- Homework: create a drawing using the photoshop tools.

Session 4 Adobe Photoshop Continued. Resolution, bit depth file size Color space...
Scanning and image capture
-- Homework: Scan some images

Session 5 Adobe Photoshop Digital cameras and other means of capturing images.
-- Homework: Self Portrait

Session 6 Illustrator introduced. Bauhaus Design concepts. Positive negative space, line weight, rhythm. balance
-- Homework: create a number of CD covers Utilizing Illustrator and Photoshop

Session 7 Type Design. Elements of type, Designing with tpye. The postscript language Kerning and tracking, serif vs. sans serif, foundries...
Illustrator Exercise: create an advertisement

Session 8 Midterm Critique.
Work is Due at the BEGINNING OF CLASS No exceptions

Session 9 Working between programs. File formats. Package Design. Designing for the third dimension.
-- Exercise: create a bottle design

Session 10 Page layout with Quark XPress
-- Exercise: Create a series of postcards. Funky or conservative.

Session 11 Multipage layout with Quark Xpress
-- Exercise: Create a calendar

Session 12 More Design. exercise: Brochure/Annual report
-- Exercise: Create a Logo

Session 13 Output options. Preparing files for printing on the printing press
-- Exercise: create a poster

Session 14 lab time

Session 15 FINAL CRITIQUE ALL WORK MUST BE COMPLETE BY THE BEGINNING OF CLASS. NO LATE WORK WILL BE ACCEPTED!